UJOH Fall-Winter 2025: A Sartorial Rebellion at Paris Fashion Week
For Fall-Winter 2025, UJOH delivered an homage to the rebellious spirit of Japanese youth, revisiting the ‘90s through a modern lens. Meanwhile, Aco and Mitsuru Nishizaki, the brand’s creative minds, reimagined rigid school uniforms, breaking sartorial codes to unveil a sense of freedom. Their latest Paris Fashion Week show was more than garments—it was a deep exploration of individuality within structured tailoring.
At the core of UJOH’s collection lies a respect for the sartorial language crafted by ‘90s Japanese high school students. During that time, students subtly defied uniform regulations—skirts were worn longer or shorter, sweaters oversized, and accessories expressed individuality. Through expert layering and precise tailoring, UJOH captures this rebellious spirit while elevating it with contemporary craftsmanship.
Nostalgic Silhouettes and Craftsmanship
Similarly, the silhouettes embrace nostalgic yet defiant subversions. Oversized cardigans drape over asymmetric skirts, and fluid leg warmers reference the loose socks defining that generation. Structured wool gabardine coats redefine uniform dressing, merging strict tailoring with flowing fabrics for a disciplined yet expressive wardrobe. The juxtaposition reflects an ever-evolving identity.
UJOH is known for impeccable fabric selection, and this season continues that tradition. Moreover, the brand plays with textures recalling the tactile memories of school days. Beyond textiles, subtle yet powerful details honor Japanese school culture. Alpaca sweaters take inspiration from rugby polos, paired with yak wool leg warmers nodding to ‘90s street style. Shirts transform as button plackets morph into lavallières or ribbon ties at the wrists, adding fluidity to menswear elements. Embroidered tulips reference Japanese traditions where students nurture a flower bulb, symbolizing growth and resilience.
A Timeless Yet Modern Vision
For the first time, UJOH introduces a silver badge engraved with its logo, reinterpreted as a school crest. This emblem symbolizes identity and belonging, bridging past and present within a constantly evolving fashion narrative.
True to Japanese aesthetics, the color palette remains deep and timeless. Rich dark chocolate, taupe, bottle green, and navy create a sophisticated foundation. Bold accents of electric lime, sky blue, and delicate beige add contrast and vibrancy. This interplay of colors elevates uniform-inspired silhouettes, making them nostalgic yet strikingly modern.
UJOH: Redefining Contemporary Tailoring
Since its founding in 2009, UJOH has balanced structure and fluidity, redefining tailoring with asymmetric cuts and unexpected details. As the brand refines its aesthetic and global presence, its dedication to craftsmanship and innovation remains strong. Having debuted at Paris Fashion Week in 2021, UJOH has secured its place on the international stage, blending minimalism with rebellion.
With Fall-Winter 2025, Aco and Mitsuru Nishizaki reaffirm that uniforms are more than garments—they are a canvas for self-expression. Through intricate construction, layered textures, and deep understanding of Japanese sartorial heritage, UJOH continues pushing contemporary fashion boundaries. This collection presents a vision that is both nostalgic and undeniably modern.
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Sofia Alurralde calls herself a citizen of the world, a title that reflects her deep appreciation for diverse cultures, meaningful connections, and the ever-evolving landscape of fashion and lifestyle. An Argentine-Italian journalist and influencer based in Paris, she seamlessly blends her passion for storytelling with a keen eye for luxury, culture, and contemporary trends. Her work has been featured in prestigious publications such as Marie Claire, Forbes, IRK Magazine, and L’Officiel Monaco.
With a background in Communication and Journalism, along with a Master’s in Corporate Communication and Strategy, Sofia has established herself as a distinctive voice in the industry, crafting compelling narratives that bridge fashion, business, and the art of living. She thrives on discovering new perspectives, meeting inspiring individuals, and immersing herself in the creative pulse of different cities.
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