Aug 14

Reviving Elegance: Maison IRFĒ's Aristocratic Legacy Reborn in New York City

Maison IRFĒ, the esteemed high fashion house founded in Paris in 1924 by the princely couple Felix Yousoupoff and Irina Romanova Yousoupoff, has made a grand return in New York City.

Known for its deep connections to Russian and European aristocracy, the house now proudly presents its exclusive capsule collections of cocktail and soirée gowns, alongside five unique signature perfumes, available on NeimanMarcus.com. Drawing from its rich imperial history, Maison IRFĒ's designs epitomize Aristocratic Romanticism, Culture, and History, masterfully translated into the language of fashion.

Since its inception, Maison IRFĒ quickly garnered acclaim, captivating sophisticated European and American clients with its aristocratic founders and exquisite fashions. Although the fashion house closed its doors in 1931, its fragrance legacy endured until the 1940s. After nearly eight decades, Olga Sorokina, the current owner and creative director, revived Maison IRFĒ in 2008, reestablishing it on Rue du Faubourg Saint-Honoré in Paris and later relocating the headquarters and design studio to New York in 2016.

In celebration of its 100th anniversary, Olga Sorokina has created a collection of five fragrances inspired by iconic female characters. An accomplished artist and philanthropist, Sorokina has led Maison IRFĒ for 15 years, blending her multicultural background with contemporary collections while preserving the house's historical heritage.

Artistic Director Olga Sorokina created a Fragrance Collection for the 100th Anniversary of MAISON IRFĒ,

Inspired by formidable female characters

Today, Maison IRFĒ stands as a symbol of sustainable luxury, crafting couture collections made in the heart of New York City. Reflecting on her journey, Olga Sorokina shared, "I wanted everything to look as if IRFĒ had not ceased its activities for a century."

Maison IRFĒ Eau De Parfum Collection

Maison IRFĒ's latest foray into the world of fragrances introduces five distinct Eau de Parfum constructions, each designed to complement specific dresses and convey unique emotions and feelings. Sorokina emphasizes her commitment to diversity, stating, "For me, there is no age, skin color, and nationality. I love women who live by their emotions more than by reason, outside of the general standards." The fragrances celebrate individuality, catering to women who value change, uniqueness, and a distinctive point of view.

Maison IRFE SS' 24

Regarding the United Nations 17 Global Goals for Sustainable Development, Maison IRFĒ aligns most with goal 12, Responsible consumption and production. All garments are produced in New York City to prevent overproduction and material waste. By avoiding mass production, we ensure sustainable consumption and production patterns.