Paris, January 21, 2025—The Cour Carrée du Louvre buzzed with energy. Under Pharrell Williams’ creative direction, Louis Vuitton’s Fall-Winter 2025-2026 menswear show wasn’t just a runway; it was a love letter to street culture, high fashion, and constant evolution. From the very first look, it was clear that Pharrell had masterfully blended nostalgia with modernity, creating a collection that felt both fresh and deeply rooted in history.
Pharrell didn’t just debut Vuitton’s latest collection. Billionaire Boys Club, the cult streetwear brand he co-founded with Nigo in 2003, took the spotlight. Archival pieces blended into the show’s DNA, fusing retro graphics, bold colors, and Parisian tailoring. The result? A seamless collision of streetwear and luxury, nostalgic yet refreshingly modern.
The collection reflected Pharrell’s signature style—bold but sophisticated, playful yet polished. Models strutted in oversized outerwear, monogrammed varsity jackets, and street-ready tailoring. Vibrant prints clashed beautifully with classic menswear silhouettes, proving that high fashion and hip-hop culture can coexist effortlessly.
Beyond the Runway: Joopiter and the Art of Collecting
Pharrell turns everything he touches into cultural currency. After the show, he hosted an exclusive dinner for Joopiter, his auction house for rare fashion, music, and art collectibles.
Though not officially tied to Vuitton, Joopiter’s presence reinforced Pharrell’s bigger vision. Fashion is history, meant to be collected, reinterpreted, and worn. The evening brought together designers, artists, and tastemakers, all eager to explore the intersection of fashion, art, and exclusivity.
Billionaire Boys Club’s Next Chapter: SP25 Drops Soon
Before leaving Paris, Pharrell explored Billionaire Boys Club and Ice Cream’s latest European collections. Even with his Vuitton reign, his streetwear roots remain intact. He remains dedicated to pushing boundaries while honoring the past.
For those eager for what’s next, BBC’s SP25 collection drops on February 4, 2025. Expect vibrant graphics, premium fabrics, and fresh takes on classic designs. Pharrell isn’t just designing clothes—he’s shaping a movement.
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