Noémie Devime
Noémie Devime PARIS is a high-end handmade ready-to-wear brand established in Paris. We provide off-season and one-of-a-kind womenswear collections to support a stable, circular, and holistic production system. Up-cycling is one of the brand’s specialties: offering a better second life to an existing material. The collections are designed, created, and made in Paris. The locality is paramount. The studio is interested in reusing materials not intended for fashion and left out of recycling circuits. Also, the materials of our clothes are natural and vegetable, in order to propose a life cycle of natural clothing. Coming from nature, and returning to the Earth.
The brand is represented by La Cour des Icones in Paris (La Cour Paris), based in «La Résidence du Durable» in Paris.
The brand is an active member of these sustainable fashion organizations:
- Vegan Fashion Week in Los Angeles (VEGAN FASHION WEEK®)
- Paris Good Fashion (Paris Good Fashion)
- Les Canaux (Les Canaux)
- Fashion Green Hub (https://www.fashiongreenhub.org/)
- UAMEP (EVENTS – Une autre mode est possible)
- Impakter Eco
- Ankor Store (Noémie Devime Paris)
- The Foundation Good Planet (Fondation GoodPlanet)
Noémie Devime is also a climate designer and consultant. She has been an artistic director, consultant and visual artist, specializing in fashion ecology, since 2014. An honored graduate of the École Duperré, she lives and works in Paris with her team. They work for the fashion sector (Peclers Paris, Etam, etc.). Advertising (Publicis Luxe, Havas, Human Seven, etc.). Events (Who’s Next, Palais de Tokyo, etc.), and luxury (L’Oréal Luxe, Sisley, Museum of Decorative Arts, etc.).
IRK: Tell us your “Why”
Making fashion in 2023 is not anymore about the aesthetic and the trends. It’s not anymore choosing the good shape, the good color, and the good materials. Clothing today is about how, where, and why to produce it -whatever the design. What inspired me to begin was the fact that I used to work in couture houses such as Dior Homme and Saint Laurent. In parallel, I offered myself the possibility to invent a different way of producing, more respectful for the planet and humans.
The crush was the meeting with the vegetal dyes atelier from Li Edelkoort studio, where I used to work too. Even though I was working in fashion and was fond of textiles. It was the very first time in Europe that I saw a person working with vegetable materials instead of chemicals. So it was evident for me to offer the possibility to the European market to develop such nice fabrics with a modern style. It took me 2 years to get permission to work with this exclusive atelier and I launched the first collection.
IRK: What are you most passionate about with respect to taking care of people and the planet?
What I love the most about taking care of people and the planet is that I think that the soul of someone is expressed by the way he/she occupies this world. So by the way he chooses to dress when he wakes up in the morning. I think that by wearing good and healthy cloth, you improve your own quality of energy. Because what you wear is produced with care and love.
Facing such a big international challenge to change globally our lifestyle to fight climate change. I believe in creativity in a wider sense, and from everyone. Every human being has a role to play to help and bring « sa part du colibri » (Pierre Rahbi). This is a beautiful mosaic of a combination of many local and different solutions that can change the global situation. So I feel happy to be part of this mosaic of solutions. By dressing beautiful people for a better situation, by using human beauty as a pacifist weapon.
IRK: What are some conscious actions you implement in your daily life?
In everyday life in Paris, my colleagues in the “Sustainable Residence” helps me to improve my lifestyle. I bike, sort my waste and use compost. I practice mindfulness with the people around me to the fullest and give them yoga courses every week. Currently, at the “Sustainable Residence” in the City of Paris, we carry out tailor-made audits in up-cycling for the industry. Among 20 companies specializing in eco-responsible management. We are working in hand in hand, each month with the Mayor and the territory, in order to set up waste reduction solutions. Over the long term on the scale of the territory of the 10th arrondissement of Paris.
In other words, we are rolling out the Climate Plan with concrete solutions at the district level. In order to be duplicated in other territories. Our solution is to use “last materials” as raw materials. Which means we use old clothes or dormant fabrics to make new clothes. I feel lucky to be the only fashion business in this place. This open space office is the best opportunity to grow and work with experts in sustainability.
IRK: What’s your hope for the future of the planet?
My hope for the future of the planet is for consumption to be fully circular and more creative. It would be enough not to consume less, and only local and biodegradable products, or made from last materials. I hope that humans connect much more with their inner self than with external entertainment objects. Practice meditation on a daily basis to raise the level of global consciousness.
What Sustainable Development Goal do you align with the most? (https://sdgs.un.org/goals)
Of the sustainable products and services we offer through the brand and the consulting, the Sustainable Development Goal we are most aligned with is number 12. The SDG12 is: “Establish sustainable consumption and production patterns” “The twelfth objective is a call for producers, consumers, communities, and governments to reflect on their habits and uses in terms of consumption, waste production, the environmental and social impact of the entire value of our products. More generally, this SDG calls for understanding the interconnections between personal and collective decisions, and perceiving the impacts of our respective behaviors between countries and on a global scale.”
