Hands-On Luxury: The Rise of Craft Experiences

As traditional luxury loses its lustre, with top-tier brands seeing dips in shareholder value. A new trend is captivating consumers: craft experiences. No longer content with brand-controlled photoshoots of ateliers. Consumers crave the authenticity and intimacy of engaging directly with artisans and witnessing the creation process firsthand.

XTANT

XTANT, a rising star at the forefront of this shift, is redefining where craft meets luxury. This innovative platform transcends superficial allure, showcasing the true value of artisanal work. XTANT offers a rare chance to immerse oneself in the world of master artisans. Highlighting the stories and skills behind every handcrafted item. Here, luxury is about personal connections to the creative process, not just ownership.

Recently concluding its 5th edition in Palma de Mallorca, XTANT Roots 2024 has solidified its position as a must-visit destination for designers, architects, and enthusiasts worldwide. Esteemed visitors included Ilse Crawford, Li Edelkoort, and Suzanne Sugg from the Folk Art Market, among many others. XTANT’s mission is to elevate crafts to the level of art. Promote the collecting of heritage textiles and crafts, and create a community based on sharing, learning, and uplifting artists.

The artists and artisans

Eighty artists and artisans from 32 countries showcased their work. Including nuno silk by Laurine Malengreau, vintage linen from Galicia represented by AO Domini, and Uzbeki ikats. Notable designers such as Raasleela, Jaardin Azul, Lordagsondag, A New Cross, and Ka-sha were also featured. Celebrity Mexican artisan Remigio Mestas presented museum-quality pieces using the three sacred colors of Mexico: murex, indigo, and cochineal. Zulema Gutierrez brought a collection of vicuña pieces from Argentina. Award-winning Kutch weaver Shamji Vankar Vishram Valji debuted as an artist with works themed around roots.

XTANT is about the past becoming present, about looking back to move forward. As well as valuing our heritage and everything that makes us human. As pointed out by founders Kavita Parmar and Marcella Echavarría: “Roots are the common threads that unite us, and society needs to feel connected now more than ever.”

Photo by: Xtant

“In this increasingly digitized world where we feel so removed from how things around us work, craft is an instant connection to our innate humanity, a reminder of our ability to create beauty with just our bare hands. It is empowering to watch a maestro/a at work; it gives us hope. A direct relationship between you and the maker imbues the piece you acquire with an authentic connection. So precious and scarce in the current carefully manufactured narratives,” says Co-Founder Kavita Parmar.

Photo by: Xtant

The rise of craft experiences is more than a trend; it signifies a profound change in how luxury is perceived. Disillusioned by the gloss and glamor of traditional luxury goods, consumers are drawn to experiences that offer genuine, hands-on involvement. This burgeoning segment emphasizes authenticity and the joy of making, fueling a booming market for immersive craft activities.

Nomadic Thread Society

Nomadic Thread Society’s Slow Design & Culture Immersions, in partnership with Guided Seeker, exemplify this movement. Their programs invite participants to explore both traditional and modern craftsmanship, learning directly from seasoned artisans. Studying processes and designs around materials such as wool, flax, and wood. Creating custom color palettes for hand-printing textiles, or learning bespoke fiber art techniques. These experiences foster a deep appreciation for the dedication and skill behind fine craft. The goal is to bolster a global shift towards more sustainable lifestyle choices. Influencing the whole value chain from producers to consumers.

“Being initiated into a community of founders and makers is a special thing, and it’s likely not the sort of thing you can arrange for yourself. This is that. A baptism of sorts. You’re connected. YOU’RE IT when we all go home,” says Nicole Gulotta, Nomadic Thread Society’s founder.

Photo by: Xtant

Connection to the material world

This interest in craft experiences reflects a broader cultural shift towards slow living and mindfulness. In an age of fast-paced digital interactions, the hands-on nature of these activities offers a welcome respite. Creating something tangible provides a sense of accomplishment and connection to the material world, increasingly rare in our virtual era.

Photo by: Xtant

As traditional luxury fades, the landscape of high-end consumerism is transforming. The popularity of craft experiences, championed by platforms like XTANT and initiatives like Nomadic Thread Society. Point to a future where luxury is defined by meaningful, enriching experiences. It is a new era where value lies not in possession but in the stories we create and the connections we forge through the art of making.

Watch this space as IRK Magazine unveils the future of luxury through captivating craft experiences and adventures. We’re diving deep into the world of master artisans, offering you an exclusive look at the cutting-edge of craftsmanship. Get ready for dynamic features, immersive stories, and firsthand accounts that showcase the innovative spirit and artistry reshaping luxury. Stay tuned—this is just the beginning.

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Links to connect with:

Nomadic Society Website: https://nomadicthreadsociety.com/

Nomadic Society Instagram: https://www.instagram.com/nomadicthreadsociety/

Xtant Website: https://www.xtant.i

Xtant Instagram: https://www.instagram.com/_xtant_/