Scent of Africa Fik and Gleti a New Era
Unveiling a new fragrance is always a moment. When it comes with a heritage story and a celebration of craftsmanship, it transcends the ordinary. Enter Scent of Africa, the Ghanaian fragrance house. Making waves with its latest additions to the Eternal Legends Collection – Fik and Gleti. For the grand unveiling in Accra, IRK Magazine contributor Debonair Afrik Prive brought the event to life. Giving us a captivating first look at these exciting new scents.
Inspired by African mythology
Fik and Gleti pay homage to the Efik people of Nigeria and the Fon people of the Dahomey kingdom. But this isn’t just about history lessons – it’s about translating cultural identity into captivating olfactory experiences. Fik, for him, is a charismatic blend of Tunisian freshness and Nigerian spice. A “magnetic woody fragrance” that embodies elegance and power. Gleti, for her, is a radiant and luminous perfume an “olfactory jewel”. Described as a “ballet of femininity” thanks to its blend of florals and musks.
African artistry
Scent of Africa’s founder, Tanal Ghandour, is clear about the brand’s mission. “We celebrate our growth with the launch of Fik and Gleti… As we continue this journey, our vision is to showcase African artistry to the world with each step.” This commitment to showcasing African heritage through fragrance is what sets Scent of Africa apart.
Tanal Ghandour, Founder of Scent of Africa
And it’s not just the story behind the scents that’s captivating. The perfumers, Nelly Hachem-Ruiz and Julien Rasquinet, have crafted truly unique olfactory experiences. Fik’s “vibrant and mysterious twilight” and Gleti‘s “undisputed nocturnal elegance” transport the wearer to another world.
The packaging is equally impressive, with “extraordinary” and “award winning” bottles that hint at the luxury within. Scent of Africa isn’t just creating fragrances, they’re creating conversation pieces.
Fik and Gleti are more than just fragrances
Fik and Gleti are a celebration of African heritage, artistry, and innovation. In a world of similar scents, Scent of Africa is a breath of fresh air. We can’t wait to see what olfactory stories they tell next.
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Patrick Duffy is the founder of Global Fashion Exchange, a company catalyzing positive impact through strategic consulting roadmaps focusing on supply chain transparency, worker rights, responsible production for B2B as well as consumer facing programming and community building focusing on aligning people or communities with the SDGs.
Experience developing networks and activating ideas, guiding creative teams globally, and working with institutions like the Victoria and Albert Museum and UNESCO, and iconic spaces such as Federation Square Melbourne, Madison Square Garden, Bryant Park in New York City, and The Dolby Theatre in Los Angeles.
Patrick has produced clothing swaps all over the world from, with GFX Active in over 100 countries. Each GFX event focuses on building community, education and transformational business models. Partnering with global brands, key stakeholders, and academia to help create awareness and positive impact through conscious consumption
Patrick harnesses the power of media to create positive social and environmental impact. Through storytelling, education, and advocacy, he raises awareness, inspires action, to catalyze change. By highlighting issues and solutions, Patrick creates strategic campaigns to engage audiences, influence attitudes and behaviors, and contribute to a more sustainable and just world. Additionally, Patrick is the Sustainability and Positive Impact Director of Paris based @IRKMagazine and Editor In Chief of @IRKLiving
Patrick has produced and co-curated events and marketing/PR campaigns for recognized brands across art, fashion, and tech spaces including @virginhotels @britishfashioncouncil @mspdid @moethennessy @microsoft @lagosfashionweekofficial @perutradenyc @fashionimpactfund @istitutomarangonidubai @peaceboatus @lisboafashionweek and more spanning 15 years and hundreds of events in 5 continents.
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