From Ghana to Global: Scent of Africa’s Fik and Gleti Unveil a New Era in Fragrance
Unveiling a new fragrance is always a moment. When it comes with a heritage story and a celebration of craftsmanship, it transcends the ordinary. Enter Scent of Africa, the Ghanaian fragrance house. Making waves with its latest additions to the Eternal Legends Collection – Fik and Gleti. For the grand unveiling in Accra, IRK Magazine contributor Debonair Afrik Prive brought the event to life. Giving us a captivating first look at these exciting new scents..
Inspired by African mythology. Fik and Gleti pay homage to the Efik people of Nigeria and the Fon people of the Dahomey kingdom. But this isn’t just about history lessons – it’s about translating cultural identity into captivating olfactory experiences. Fik, for him, is a charismatic blend of Tunisian freshness and Nigerian spice. A “magnetic woody fragrance” that embodies elegance and power. Gleti, for her, is a radiant and luminous scent – an “olfactory jewel”. Described as a “ballet of femininity” thanks to its blend of florals and musks.
Scent of Africa’s founder, Tanal Ghandour, is clear about the brand’s mission. “We celebrate our growth with the launch of Fik and Gleti… As we continue this journey, our vision is to showcase African artistry to the world with each step.” This commitment to showcasing African heritage through fragrance is what sets Scent of Africa apart.
Tanal Ghandour, Founder of Scent of Africa
And it’s not just the story behind the scents that’s captivating. The perfumers, Nelly Hachem-Ruiz and Julien Rasquinet, have crafted truly unique olfactory experiences. Fik’s “vibrant and mysterious twilight” and Gleti’s “undisputed nocturnal elegance” transport the wearer to another world.
The packaging is equally impressive, with “extraordinary” and “award-winning” bottles that hint at the luxury within. Scent of Africa isn’t just creating fragrances, they’re creating conversation pieces.
Fik and Gleti are more than just fragrances; they’re a celebration of African heritage, artistry, and innovation. In a world of same-same scents, Scent of Africa is a breath of fresh air. We can’t wait to see what olfactory stories they tell next.
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Positive Impact and Sustainability Director, Patrick Duffy, is the GFX + SwapChain founder. As an expert in developing networks and activating ideas, Patrick guides creative teams for GFX + SwapCahin in 50+ countries where GFX has taken place at institutions like V&A in London, Federation Square Melbourne, Madison Square Garden in NYC and more. Patrick experience producing events and creating marketing campaigns for some of the world’s most recognized brands across the art and fashion space include HM, Moët Hennessy, Microsoft and spans 15 years, hundreds of events in 5 continents.
Patrick is also a Co-Founder and Chief Catalyst Officer for the Circular Fashion Summit, where he works with industry titans to create positive action working alongside the UN to implement the SDGs. In addition to his work with Patrick managed global partnerships for Common Objective (CO), an intelligent business network for the fashion industry, has launched “Mr Duffy” a 100% circular and sustainably focused clothing collection with partner Fashion 4 Freedom in Vietnam and is a partner at Design Pavilion, NYC’s Largest public interfacing event with over 7 million visitors in partnership with Times Square and NYEDC during NYCx Design week each May.
Patrick’s public speaking engages and excites businesses and consumers about about creating a industry shift and positive impact which has brought him to the United Nations, many intentional fashion weeks and sustainability conferences around the world. Further Patrick hosts a regular segment for the Nasdaq financial network about design, economic empowerment and a sustainable future in partnership with Design Pavilion.
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