Adidas & Farm Rio Joined Forces

In 2014, Adidas and Farm Rio joined forces for the first time, and their collaboration has continued to thrive over the years. This partnership brings together the iconic Adidas brand and the vibrant energy of Brazil, resulting in a remarkable fusion. Through a delightful combination of exclusive prints, radiant colors, and captivating textures, Farm Rio inspires individuals to embrace a life filled with authenticity, dynamism, and natural beauty. Each collection represents a new beginning, with the latest one celebrating the essence of flowers.

The flagship print of this season revolves around exquisite floral designs, which are featured in various cuts and styles such as dance bodysuits, windbreakers, and down jackets. The collection showcases an array of captivating floral prints, effortlessly blending warm and cool colors in each garment. As a result, Farm Rio not only brings a piece of Brazilian culture to everyone but also emphasizes the collaborative bond with Adidas through the presence of the three iconic white bands.

Sustainability at the Heart of Fashion

Farm Rio is more than a fashion brand; it is a sustainable force from Brazil. As a carbon-neutral company, it prioritizes circularity and seeks to reduce fashion’s environmental impact. Culture and fashion are deeply linked for Farm Rio. The brand consistently showcases Brazil’s rich cultural diversity and biodiversity in its designs. Through its work, Farm Rio raises awareness and promotes sustainable practices.

The brand’s actions reflect a commitment to change. It values diversity and sustainability while championing racial equality and gender representation. Founded in 1997 by Katia Barros and Marcello Bastos, Farm Rio began as a small market stand in Rio. Today, it employs over 2,000 people and operates more than 85 stores in Brazil. Its influence has also grown internationally.

Farm Rio actively supports environmental conservation. For every purchase, the company donates a tree to be planted in Brazil’s biomes through One Tree Planted. Over one million trees have been planted so far. In 2021, Farm Rio became carbon-neutral and joined GRUPO SOMA, Brazil’s largest fashion group.

Transparency is one of Farm Rio’s core values. Unlike companies that greenwash, Farm Rio provides clear visibility into its processes. Customers can track every step, from production to delivery, on its website. This transparency ensures Farm Rio’s sustainable practices are genuine and measurable.

“Adidas: A Partner in Transparency and Ethical Practices”

Adidas, like Farm Rio, recognizes the significance of diligent efforts and transparency. They firmly believe in fair, responsible, and sustainable practices throughout their supply chain. By fostering long-term and honest relationships with suppliers, Adidas strives to enhance ethical trade. Their commitment to transparency allows for close collaboration with suppliers and enables the monitoring of every step of the production chain.

The collaboration between Adidas and Farm Rio has evolved over the years, reflecting a shared commitment to sustainability, diversity, and ethical practices. Adidas and Farm Rio’s colorful and vibrant collection, inspired by Brazil’s culture and natural beauty, celebrates the spirit of authenticity. As a carbon-neutral brand, Farm Rio embraces circularity and actively contributes to environmental conservation. Through their partnership, Adidas and Farm Rio exemplify the importance of transparency and responsible practices in the fashion industry, aiming to create a positive impact on both