Culturistes:

Fashion editorials often redefine creativity, but Culturistes takes it to a whole new level with Satire. Styled with humor and a touch of absurdity, this playful commentary on bodybuilding culture flips traditional aesthetics on their heads. Shot by Sarah Houcke, styled by Sarah Chervet, and featuring models Caroline Kelesoglu and Franck Dubois, along with the adorable dog Aragon, the editorial is anything but ordinary.

A Boldly Humorous Take on Strength

In Culturistes, bodybuilding is no longer about brute force but about bold, ironic styling. For example, pairing Armor Lux briefs with Falke socks takes classic gym attire and gives it a fresh twist. The focus here isn’t sophistication but an exaggerated playfulness that invites viewers to laugh along.

Transitioning from the gym to high fashion, looks like Eres high-waist briefs cinched with a Bis Boutique Solidaire belt push the narrative further. By mixing gym staples with unexpected elements, the editorial transforms the ordinary into something daringly comical. Meanwhile, the exaggerated poses of the models bring a theatrical energy to the visuals, parodying the intensity of bodybuilding competitions.

Playful Styling Meets Avant-Garde Expression

The styling in this editorial is as loud as the message it conveys. Hats from Maison Michel, cropped DIM stockings, and more Falke socks add quirky layers to the looks. The result is an over-the-top aesthetic that refuses to be taken seriously, proving that humor can elevate even the most mundane fashion.

At every turn, the editorial surprises with its absurdity. Take the loafers from JM Weston, for instance. They replace practical gym shoes with a touch of unexpected irony, further poking fun at bodybuilding’s rigid uniformity. Hair by Ludovic Dupuis and makeup by Rika Bitton enhance this playful vibe, adding exaggerated finishes that bring the satire to life.

Unexpected Stars and a Canine Scene-Stealer

No discussion of Culturistes would be complete without mentioning Aragon, the charming dog who perfectly complements the whimsical tone. His laid-back presence contrasts hilariously with the models’ dramatic poses, adding an extra layer of irony to the narrative.

Throughout the editorial, the styling remains unapologetically fresh, edgy, and wildly humorous. Whether it’s American Apparel bras paired with retro socks or the oddly appealing combinations of gym gear and avant-garde accessories, the fashion never tries to be serious. Instead, it invites viewers to laugh, reflect, and enjoy the ride.

With its absurdity, wit, and boldness, Culturistes challenges fashion to embrace fun and satire. It’s a reminder that fashion, like bodybuilding, doesn’t always need to take itself too seriously.

Photographer  Sarah Houcke
Styling Sarah Chervet
Hair  Ludovic Dupuis
Make Up Rika Bitton
Models Caroline Kelesoglu Franck Dubois
Dog Aragon 

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