ABOUT ME

Sofia

Sofia Alurralde

Sofia Alurralde calls herself a citizen of the world, a title that reflects her deep appreciation for diverse cultures, meaningful connections, and the ever-evolving landscape of fashion and lifestyle. An Argentine-Italian journalist and influencer based in Paris, she seamlessly blends her passion for storytelling with a keen eye for luxury, culture, and contemporary trends. Her work has been featured in prestigious publications such as Marie Claire, Forbes, IRK Magazine, and L’Officiel Monaco.

With a background in Communication and Journalism, along with a Master’s in Corporate Communication and Strategy, Sofia has established herself as a distinctive voice in the industry, crafting compelling narratives that bridge fashion, business, and the art of living. She thrives on discovering new perspectives, meeting inspiring individuals, and immersing herself in the creative pulse of different cities.

Beyond traditional media, Sofia has cultivated a strong digital presence, engaging with over 250,000 followers on Instagram through her elegantly curated mix of fashion, travel, and lifestyle content. Her refined aesthetic and immersive storytelling transport her audience to the world’s most exclusive destinations and experiences.

Through her work, she continues to celebrate beauty, creativity, and the global dialogue that shapes the world of luxury.

Let’s work together!

Beauty Tech article

BEAUTY TECH | DIGITAL GLOW UP

TECH’S ROLE IN REDEFINING SKINCARE & BEAUTY Beauty tech trends are reshaping the skincare and cosmetics world, creating new ways for consumers to engage with products, treatments, and even their own skin. These innovations are…

UJOH by Japanese designers Aco and Mitsuru Nishizaki

UJOH Fall-Winter 2025: A Sartorial Rebellion at Paris Fashion Week

For Fall-Winter 2025, UJOH delivered an homage to the rebellious spirit of Japanese youth, revisiting the ‘90s through a modern lens. Meanwhile, Aco and Mitsuru Nishizaki, the brand’s creative minds, reimagined rigid school uniforms, breaking…

Shiatzy Chen Fw25 Details

Shiatzy Chen AW2025: A Tapestry of Migration and Craftsmanship

Once again, Shiatzy Chen unveiled its latest collection at Paris Fashion Week. Staging an exquisite presentation at the Palais de Tokyo. With each passing season, the brand cements its place among the most refined and…

Cugo Grand Macina

Where history meets design: A hidden gem in old Malta

Malta, with its striking blend of history, culture, and Mediterranean beauty. Has long been a destination for travelers seeking more than just a picturesque escape. In the heart of the island, nestled within the fortified…

Eco Luxury: Sustainable ways to spoil yourself

As the year winds down, it’s the ideal moment to reflect, recharge, and celebrate your accomplishments. However, why not indulge in ways that align with your values? Eco luxury isn’t just a trend—it’s a commitment…

Arita leather jacket, Letzel black leather skirt, Harper cream dress

Sustainable Luxury:

Sustainable luxury and eco conscious fragrances for 2024 As the year winds down, it’s the ideal moment to reflect, recharge, and celebrate your accomplishments. However, why not indulge in ways that align with your values?…

SHIATZY CHEN SS 2025 Paris Fashion Week

Shiatzy Chen SS 2025: The symphony of the Brush One more time, Shiatzy Chen presented “Ready to wear” collection at Palais de Tokyo. It was the perfect scenario for the giant brush stood at the…

SIRIVANNAVARI SS25 Paris Fashion Week

Sirivannavari unveiled SS25 Collection during Paris Fashion Week: A Renaissance Reverie In her third presentation at Paris Fashion Week, Princess Sirivannavari Nariratana Rajakanya, founder and creative director of the eponymous brand Sirivannavari. Brought an artistic…

GEORGES HOBEIKA

GEORGES HOBEIKA SS 2025 Paris Fashion Week

Georges Hobeika’s Spring 2025 Ready-to-Wear: A Celebration of Evolution and Resilience During Paris Fashion Week at the iconic Palais de Tokyo, Georges Hobeika unveiled his Spring 2025 Ready-to-Wear collection. A masterful celebration of the designer’s…