Alaska Thunderfuck
Alaska Thunderfuck is a force of nature. With a razor-sharp wit, towering heels, and a legacy that’s helped shape modern drag, she’s not only one of the most beloved queens to emerge from RuPaul’s Drag Race—she’s also an unexpected champion of sustainability in fashion. Currently starring in the hit stage production DRAG: The Musical, Alaska continues to push the boundaries of what drag can be—onstage, online, and in everyday life.
In a world where fast fashion dominates and individuality is often sacrificed for trend cycles, Alaska reminds us that being iconic doesn’t mean being wasteful. From plastic tablecloths to thrift-store treasures, she’s redefining what glam looks like in the age of climate consciousness. In this candid conversation, Alaska opens up about her style philosophy, her evolution as an artist, and how drag—at its core—is the ultimate form of sustainable reinvention.
Drag & Sustainability: The Power of Rewear
“Superman wears the same outfit all the time. So does Mickey Mouse and Lois Griffin.” Alaska deadpans when asked about costume repetition. “They’re recognizable and iconic. So wearing the same thing all the time is actually very powerful.”
For a queen celebrated for her camp and excess, this might seem surprising. But Alaska makes a compelling case for repetition—not as a limitation, but as a statement. By reusing pieces and embracing a signature look, she challenges fashion’s obsession with novelty.
Her favorite upcycled material? “Plastic tablecloths from the 99 Cent Store. Rectangular are the best.” she grins. “I could whip up some really fierce outfits very easily using those. And then I’d pair it with a very expensive belt.”
It’s this juxtaposition—budget basics with high-glam flair—that defines Alaska’s aesthetic. And it’s exactly what makes drag so innovative. “Reusing old garments, repurposing them like Marge Simpson with her Chanel suit—these are all things that require more invention and creativity but are ultimately more sustainable. It’s also more fun.”
A Community Rooted in Creativity
Alaska’s evolution from her early days in Pittsburgh drag bars to global stages has been shaped by community. “Realizing it’s not just about me was an important discovery. Drag is about bringing people together.”
She’s quick to credit those around her: from her inspirations like Jackie Beat—“constantly creating and working and serving her community”—to her favorite collaborators like The Lady Hyde and Marco Marco. She also urges performers to support local talent. “Fast fashion is killing the earth. There are people in our community who can make things for us—we should work with them.”
The Fame, the Fandom, and Finding Balance
Alaska’s relationship with fame has been complex. “Finding out that fandom isn’t reality is an important lesson.” she shares. After experiencing a dramatic shift from adoration to backlash post-Drag Race, she was forced to ground herself in something deeper.
“I lost my mind for a long time. But it forced me to find a part of myself that existed in the real world. Now my interaction with the Drag Race fandom is fun—a bonus, not my whole identity.”
That identity is rooted in a drag persona she describes as “a cross between Divine and Britney Spears—with a touch of outer space, some Golden Girls, Patti LaBelle… a whole bunch of other stuff too.”
Dress: Ralph Lauren, Gloves: Vintage, Bracelet: Swarovski, Earrings and Ring: Erickson Beamon from Showroom SEVEN
Alaska Thunderfuck On Writing, Directing, and Creating Timeless Glam
While Alaska is known for her music and larger-than-life performances, her current creative passion lies behind the scenes. “Writing and directing is amazing. I love bringing a vision to life while working with people who love being in the spotlight.”
Whether it’s through her satirical singles or her heart-filled DRAG: The Musical, Alaska’s range continues to expand. The musical, co-created with long-time collaborators Tomas Costanza and Ashley Gordon, is both hilarious and heartfelt. “We make people laugh, but we also make them cry—which they don’t expect.”
Does Broadway beckon? “Yes. And the West End. And a film. I’m open to everything.”
Jacket: Vinca Schiffmann from Confessional Showroom NYC, Glasses: HauteLife World Eyewear from Flying SoloLouis, Necklace: Louis Vuitton, Gloves: Vintage Earrings and Ring: Erickson Beamon from ShowroomSEVEN
Drag as Resistance, Kindness, and Evolution
For Alaska, drag is more than an art—it’s a rebellion. “It radically subverts the idea that you are only one thing. Drag grants you the ability to transmute and morph. That is very powerful.”
She’s also quick to dismantle one of the most persistent myths about drag queens: “That we’re mean. We swear a lot, sure. But we’re deeply kind and compassionate. If we’re mean to each other, it’s based in deep respect.”
She embraces the new generation of queens rising through platforms like TikTok: “They’re hilarious and beautiful. I love to see what’s next.”
Legacy in Lashes and Lyrics
As she continues to shapeshift and push boundaries, Alaska’s legacy is still unfolding. “It’s ongoing until we die. So I’m just going to keep putting one foot in front of the other.”
If there’s one look she’d wear forever? “Black garbage bags all the way.” Iconic, of course. Sustainable, naturally. And unmistakably Alaska Thunderfuck.
IRK: From thrift store treasures to DIY glam, what’s your best tip for queens (and fans) who want to be fabulous and sustainable?
Alaska: We’ve got to move beyond fast fashion. It’s becoming too hard to ignore. Fast fashion is killing the earth. I don’t even think it’s pretty anymore. There are people in our community who can make things for us, and we should work with them.
IRK: If you could cast any past fashion icon in “RuPaul’s Drag Race,” who would it be—and how would you reimagine their most iconic look with a sustainable twist?
Alaska: I think Marilyn Monroe is such an iconic presence. She has an essence, and I think she’d be beautiful even in a potato sack or a plastic bag. So I’d love to see her in something like that.
Alaska in Black Suit: Calvin Klein, Bow Tie: Gucci, Hat: Binata Millinery, Mask: Erickson Beamon from Showroom SEVEN Millinery Erickson Beamon from Showroom SEVEN, Shoes: Pleaser.
IRK: Who were your biggest inspirations when you first started, and how have your influences changed over time?
Alaska: Jackie Beat was a huge inspiration. She is a Drag artist through and through. She is constantly creating and working and serving her community, and I admire her a lot. I used to look up to her from afar, and now I am grateful to call her a close friend.
IRK: Who are your favorite designers or artists to collaborate with?
Alaska: The Lady Hyde, Michael Brambila, Marco Marco.
IRK: If you could only wear one iconic Alaska look for the rest of your life, which would it be?
Alaska: Black garbage bags all the way.
IRK: What’s your creative process when writing a song? Do you start with lyrics, melody, or a concept?
Alaska: Usually, a concept or a few words speak to me. Sometimes, it comes from the beat itself. It just depends.
IRK: If you could give advice to your younger self, starting out in drag, what would it be?
Alaska: I don’t believe in interfering with the timeline. But I would just go to some of my early shows and watch.
IRK: You’ve accomplished so much—what’s something you haven’t done yet but are dying to try?
Alaska: Directing.
IRK Takeaway:
In a world obsessed with fast trends and disposable fashion, Alaska Thunderfuck is a reminder that true style comes from creativity, not consumption. With wit, warmth, and wisdom, she proves that drag and sustainability can both be fierce, fun, and revolutionary.
Photographer: Jayme Thornton | @jaymethornton
Creative Director: Cannon @thecannonmediagroup at Ray Brown @raybrownpro
Producer: Winnie Noan @winnie_noan
Hair: Isaac Davidson @isaacdavidsonhair at The Only Agency @theonly.agency using Amika @amika
Make Up: Grant Karpin @gkarpinmuausing
Viseart @viseaetFashion: David Goldberg @indigoboydavid
Special Thanks to Ken Phillips at Ken Phillips Publicity Group
Share this post
Cannon is our Editor-At-Large since August 2016. He grew up in New York City and was influenced at an early age by rock and fashion. He is an award-winning celebrity stylist, fashion editor and creative director who has styled many of his favorite musicians including Annie Lennox, Cyndi Lauper, Jimmy Page and Shirley Manson. His wit, charisma, and style have made him a trusted and sought-after stylist by Hollywood legends such as Liza Minnelli, Willem Dafoe, Dennis Hopper, and Glenn Close.
Cannon has also worked with some of today's hottest celebrities, including Diane Kruger, Angelina Jolie, Matt Damon, Penn Badgley and Kellan Lutz. He was the first stylist to get Barbra Walters into a pair of jeans for a photo shoot, and had the opportunity to dress Michael Jackson as the KING OF POP for MTV. In addition, Cannon also founded PLUMA- a luxury costume jewelry collection made exclusively in Italy that was recently featured on the cover of Italian Vogue. As a result of working with great musicians and celebrities, Cannon has contributed to multiple publications including: Rolling Stone, Vogue, Time, Entertainment Weekly, Vanity Fair and W. He has styled large casts for every network including: Lost, Sopranos, The View, Project Runway, Kelly, The Today Show, Top Chef, and The Office. Cannon's expertise in fashion also has lent itself to him being in front of the camera as a style expert, with television appearances on E!, Style, VH1, CBS, NBC, ABC, TLC, and Bravo. Cannon has been an on-air spokesperson for TJ Maxx, Burlington Coat Factory, Chapstick, Pantene, Dove, and Peanuts/Snoopy Worldwide. He has also been profiled in American, German and Japanese publications. In addition, Cannon was instrumental in organizing an inaugural panel discussing fashion and film for MEIFF in which he also served as a participant alongside Jason Wu and Kathryn Neale Shaffer, contributing editor at American Vogue.
Whether it's obtaining real museum pieces for a Discovery Channel commercial or recreating 50 unique culturally observant costumes for the worldwide launch of the National Geographic Channel, Cannon's respect for authenticity and his gift of problem solving has left lasting impressions on everyone he has worked with. Additional commercial work also includes Saks Fifth Avenue, Target, Sony Music, RCA, Bravo Network, Sprint, Bergdorf Goodman, and Neiman Marcus.
Cannon has styled fashion shows for Jason Wu and the Life Ball in Vienna, Austria, starring THE BLONDS, which is the largest AIDS benefit runway show in the world, that year hosted by President Bill Clinton and Eva Longoria. Other fashion shows include Snoopy in Fashion, Joanna Mastrioni to name a few. He has also styled shows for Safilo and their licensed brands, which include Gucci, Christian Dior, Emporio Armani, Ralph Lauren, Dior Homme, Max Mara, Marc Jacobs, Marc by Marc Jacobs, Stella McCartney, Banana Republic, Tommy Hilfiger.
Read Next