5 W’s with Thistle and Spire Founder, Maggie Bacon
I loved catching up with Maggie Bacon, Founder of Thistle & Spire. A Brooklyn-based lingerie company that specializes in making the wearer of each item look and feel fearless. Thistle and Spire’s show-stopping Medusa and Brooklyn Haze lines, launching today in expanded sizes and shades of nude, are designed to support women and the boundaries they push, elegantly and with sassy sophistication! On the cusp of their newest collection launch, Maggie shares her vision for the world of intimates that is designed to celebrate the beauty and bodies of all shapes, sizes, and colors. No, lie, I am in love with the serpents and will be ordering a custom pair of Medusa to shield my ’twig and berries’ from all sorts of toxic masculinity.
WHO are you? And WHO are you designing for?
Maggie Bacon: I am a New York-based fashion designer who is passionate about lingerie and uplifting people literally and figuratively through my designs. I am creating pieces for anyone who is looking for bold lingerie that makes them feel powerful, strong, and ready to conquer their day (or night).
WHAT do you want the world to know about your collection?
Maggie Bacon: Our intimate team of only 5 has been working on this launch for over a year and we are so excited to finally share it with the world. Our team has obsessed over every last detail of this launch from researching our new nudes in the middle of a pandemic to sourcing new fit models to ensure our added sizes fit just right.
We’re committed to the continuous journey of inclusion; we aspire to elevate everyone regardless of size, shape, complexion, sexual orientation, gender, age, or ability. We’re constantly striving to evolve our collection to support more sizes and shades, and we know our work is far from finished.
WHEN does someone wear your designs?
Maggie Bacon: Whenever they want! If you have a body and you feel great in our products, we are here for it. Our goal is to make all of our customers feel unstoppable whether they are wearing their T&S for a night in by themself or with a partner(s), to take a fierce selfie, or to slay it out on the town.
WHERE do you draw inspiration for redefining beauty in the lingerie world?
Maggie Bacon: I know firsthand how powerful it is to see authentic representations of all different types of beauty having grown up in the ’90s when the only people you saw modeling lingerie looked exactly the same. Over the last decade, I have been so inspired by countless individuals, models, influencers, and creators who have boldly taken up space and decided that they are enough and they are gorgeous. The result has been important for me and my own personal journey of finding self-worth and I want to continue to amplify that message for more people. I also draw so much inspiration from the trailblazing people who wear our pieces. Seeing our customers posting photos on their social media pages gives me so much life and motivation to keep going.
WHY and How are you putting “power” in every moment?
Maggie Bacon: T&S is my life’s work and I truly feel that I was meant to be empowering people through lingerie. By working hard and pursuing my dreams, I aim to create an uplifting work environment for our team and I hope to embolden others to pursue their dreams and live their most authentic lives.
Launching today, @thistleandspire introduces its “More to Love: New Sizes and Shades” campaign photographed by @heyjoegray, featuring its Medusa and Brooklyn Haze collections in sizes XS-3X, all in new nude options, as well as the new Medusa bikini. Get into it now! #thistleandspireplus #thistleandspirenudes
HMU: Natalia Thomas @duchessnatalia
HMU assistant: Nicolette Gold @nicolettegoldartistry
Photographer: Joe Gray @heyjoegray
Models:
Ananya Malagi @ananya.malagi
Katie McClure @katiemmcclure
Amira Natanne @amiranatanne
Madeline Ours @madeleineours
Marcia Kim @marcia_creates
Kiana Yubitani @kianayubitani
Share this post
Positive Impact and Sustainability Director, Patrick Duffy, is the GFX + SwapChain founder. As an expert in developing networks and activating ideas, Patrick guides creative teams for GFX + SwapCahin in 50+ countries where GFX has taken place at institutions like V&A in London, Federation Square Melbourne, Madison Square Garden in NYC and more. Patrick experience producing events and creating marketing campaigns for some of the world’s most recognized brands across the art and fashion space include HM, Moët Hennessy, Microsoft and spans 15 years, hundreds of events in 5 continents.
Patrick is also a Co-Founder and Chief Catalyst Officer for the Circular Fashion Summit, where he works with industry titans to create positive action working alongside the UN to implement the SDGs. In addition to his work with Patrick managed global partnerships for Common Objective (CO), an intelligent business network for the fashion industry, has launched “Mr Duffy” a 100% circular and sustainably focused clothing collection with partner Fashion 4 Freedom in Vietnam and is a partner at Design Pavilion, NYC’s Largest public interfacing event with over 7 million visitors in partnership with Times Square and NYEDC during NYCx Design week each May.
Patrick’s public speaking engages and excites businesses and consumers about about creating a industry shift and positive impact which has brought him to the United Nations, many intentional fashion weeks and sustainability conferences around the world. Further Patrick hosts a regular segment for the Nasdaq financial network about design, economic empowerment and a sustainable future in partnership with Design Pavilion.
Read Next
