Pharrell Williams: Blurring the Lines at Louis Vuitton
Paris, January 21, 2025—The Cour Carrée du Louvre buzzed with energy. Under Pharrell Williams’ creative direction, Louis Vuitton’s Fall-Winter 2025-2026 menswear show wasn’t just a runway; it was a love letter to street culture, high fashion, and constant evolution. From the very first look, it was clear that Pharrell had masterfully blended nostalgia with modernity, creating a collection that felt both fresh and deeply rooted in history.
Pharrell didn’t just debut Vuitton’s latest collection. Billionaire Boys Club, the cult streetwear brand he co-founded with Nigo in 2003, took the spotlight. Archival pieces blended into the show’s DNA, fusing retro graphics, bold colors, and Parisian tailoring. The result? A seamless collision of streetwear and luxury, nostalgic yet refreshingly modern.
The collection reflected Pharrell’s signature style—bold but sophisticated, playful yet polished. Models strutted in oversized outerwear, monogrammed varsity jackets, and street-ready tailoring. Vibrant prints clashed beautifully with classic menswear silhouettes, proving that high fashion and hip-hop culture can coexist effortlessly.
Beyond the Runway: Joopiter and the Art of Collecting
Pharrell turns everything he touches into cultural currency. After the show, he hosted an exclusive dinner for Joopiter, his auction house for rare fashion, music, and art collectibles.
Though not officially tied to Vuitton, Joopiter’s presence reinforced Pharrell’s bigger vision. Fashion is history, meant to be collected, reinterpreted, and worn. The evening brought together designers, artists, and tastemakers, all eager to explore the intersection of fashion, art, and exclusivity.
Billionaire Boys Club’s Next Chapter: SP25 Drops Soon
Before leaving Paris, Pharrell explored Billionaire Boys Club and Ice Cream’s latest European collections. Even with his Vuitton reign, his streetwear roots remain intact. He remains dedicated to pushing boundaries while honoring the past.
For those eager for what’s next, BBC’s SP25 collection drops on February 4, 2025. Expect vibrant graphics, premium fabrics, and fresh takes on classic designs. Pharrell isn’t just designing clothes—he’s shaping a movement.
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One day when I was barely two my mom let me push her out of her bedroom. She was curious so she ran outside the house so she could watch me through the window. I climbed up on a chair by her vanity and started putting on her makeup. I loved playing dress up as a kid. Putting on my mom's sequin tube tops and high heeled shoes and then putting on a dance show in the lobby or the restaurant of the hotel/residence we lived in. It was the best childhood ever. Dress-up, dancing, playing with barbies, and drawing were my favorite things to do. I have not changed one bit today. If I am creating I am happy.
Now I am in Paris for the second time in my life and I am having a ball playing with my partner in crime Julien Crouigneau. We founded IRK Magazine together in 2015 and we are proud to collaborate with some amazing artists, and influencers.
We are also a photography duo under the pseudonym French Cowboy. We love to tell stories and create poetic images that are impactful.
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