Brendan Cannon

Brendan Cannon @thecannonmediagroup is not only a prominent celebrity and fashion stylist, but he is also a champion for sustainability and ethical practices in the fashion industry. Through his advertising agency, he creates strategic opportunities for brand awareness that promote the well-being of our planet and encourages others to follow in his footsteps.

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IRK: Tell us your “Why” 

Always look for the helpers, has been a very strong idea I have held since I’ve heard it. I have always had a very strong sense of caring and love for animals and have been a vegetarian since I was 11. My most beautiful days have always been the ones spent in nature, so we must protect her at all costs.

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IRK: What are you most passionate about with respect to taking care of people and the planet? 

Global warming, Animal Advocacy, Pollution, Littering, etc.

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IRK: What are some conscious actions you implement in your daily life?

Volunteering, research and working on plastic solutions on photo shoots and for the styling industry, second hand shopping and limiting purchases of clothing, housewares etc. Gifting charities with additional clothing from Photo shoots.

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IRK: What’s your hope for the future of the planet? 

That everybody sees the need for a greener more sustainable Earth, and we foster the education in future generations to instill this dream.

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What Sustainable Development Goal do you align with the most? (https://sdgs.un.org/goals)

SDG 1: No Poverty, SDG 2: Zero Hunger, SDG 5: Gender Equality, SDG 6: Clean Water and Sanitation, and SDG 12: Responsible Consumption and Production.