Sernes Offering a “Rockstar” Lifestyle
The LA-based brand, Sernes, screams “I want to be a Rockstar!” This fresh, crazy brand offers the rebel in us bold stand-out clothing to help define who we are. Sernes was created by a group of friends who were entrenched in the fashion world for 10+years and who happen to have the same vision. From selling handmade clothing to their friends, today they are sold in 100s of stores worldwide offering a mix of today’s trends with a 70s rockstar mentality. Sernes is bold, edgy, and simply HOT!!
IRK: With your designs, where does your inspiration stem from? Sernes current collections are inspired by a mix of Rock’n Roll icons, Punk Rock style and Street Urban style.
IRK: What is the story behind the name “Sernes?”
SER was originally taken from my first name Sercan NES means ” Miracle ” in Hebrew Language.
IRK: Are there any people in particular that have inspired or influenced the brand or designs?
We are very inspired of 70’s Rockstars. Our collections bring together today’s trends with a touch of 70’s Rockstar fits.
IRK: Do you have any dream collaborations with anyone you would love to see in your clothes?
We are dressing specially musicians and music groups, we would love to see Justin Bieber in our clothing as well as Travis Scott. Currently we’ve had great musicians such as Lil Huddy and Prince Royce wearing out clothing. IRK: When coming up with the design process, what is the most exciting part?
The most exciting part is always to be extremely free when designing. We paint and write motto’s on our product we believe in & want to say out to the world without thinking commercial. This is the most fun part. IRK: What are the future aesthetic aspirations for runway shows or upcoming collections?
As a LA based brand, We are thinking of attending LA fashion week next year. Special meaning to us bcs It’s our hometown.
IRK: What aspects of your brand distinguish you from other streetwear brands?
Our collections bring together today’s trends with a touch of 70’s Rockstar fits. Combining iconic styles from past and today’s trends makes us unique. IRK: What specific elements in your pieces invoke your free-spirited message?
Many of our products are painted by hand. We write words as ” Freedom”, “ Happiness”, “ Rebel Spirit ” with brushes as we would be painting slogans on a wall.
IRK: When Izi is working on the in-store strategies, what are some unique concepts that a client would get to experience at Sernes?
We like to create a Designer Brand and clothing experience for our customers for affordable prices. IRK: What called each of you to the industry initially? Basically we all come from routes of Textile. Making fashion is like a venom I guess that always calls you back.
IRK: Many of the jeans have an edgy, maximalist look to them. Are there any plans to change this signature look? If so, how?
Yes, we are recently working on some more everyday look concepts with a SERNES touch. We want our customers to be able to wear our clothes also to work and other places where they don’t want to catch that much eyes. Important thing here is that by keeping things basic, we still have our signature placements to mirror the wild soul understanding in detail instead of the boring clothing everyone else wears.
IRK: When printing patterns and designing washes, are they intended to work with future seasons’ styles?
To a part; Of course our collections are following current and upcoming color and seasonal trends, but also many of our styles are currently very timeless as they aim to create their own Fashion understanding.
IRK: When manufacturing jeans, are there any sustainability features that stand out in the process?
Sernes is a green loving company. Every manufacturing process is being made in certified production studios with testing the fabrics for both; environmental sensitivity and sustainable use of the denim. IRK: For Sercan, has the digital demand grown within the last year, such as social media engagement and interaction with clients as they shop online?
SERNES is definitely an online routed company. Therefore big parts of our investments are going to technical development of our website and within 2020 we have recorded a growth of %1000 online. On social media we love to use a language of talking to our friends and reply to every single DM.
IRK: Have there been any unique stories with clients over the years, such as celebrities wearing your denim pieces?
We are actually quite popular among NBA athletes and Soccer youngsters. We have customers such as; Youssouffa Moukoko, Deniz Suarez, Nacho Fernandez, Derreck Jones Jr, Isaac Bonga. Also musicians such as: TOHI, Prince Royce and countless other very valuable stars.
IRK: What are you implementing in terms of sustainability and pro-earth practices?
Sernes is a green loving company. Every manufacturing process is being made in certified production studios with testing the fabrics for both; environmental sensitivity and sustainable use of the denim. IRK: What advice do you have for emerging designers?
Biggest advice I would give sounds simple but hardest for most. Start bringing your designs to life no matter how small it is at the beginning. Instead of imaging to start with the best 10 pieces leather jacket collection in their head. It’s okay to get started with just a T-Shirt design. Everything which comes to life and is ready to sell/show to others will bring more feedback and action behind a designer then its best designs in their imagination.
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Cannon is our Editor-At-Large since August 2016. He grew up in New York City and was influenced at an early age by rock and fashion. He is an award-winning celebrity stylist, fashion editor and creative director who has styled many of his favorite musicians including Annie Lennox, Cyndi Lauper, Jimmy Page and Shirley Manson. His wit, charisma, and style have made him a trusted and sought-after stylist by Hollywood legends such as Liza Minnelli, Willem Dafoe, Dennis Hopper, and Glenn Close.
Cannon has also worked with some of today's hottest celebrities, including Diane Kruger, Angelina Jolie, Matt Damon, Penn Badgley and Kellan Lutz. He was the first stylist to get Barbra Walters into a pair of jeans for a photo shoot, and had the opportunity to dress Michael Jackson as the KING OF POP for MTV. In addition, Cannon also founded PLUMA- a luxury costume jewelry collection made exclusively in Italy that was recently featured on the cover of Italian Vogue. As a result of working with great musicians and celebrities, Cannon has contributed to multiple publications including: Rolling Stone, Vogue, Time, Entertainment Weekly, Vanity Fair and W. He has styled large casts for every network including: Lost, Sopranos, The View, Project Runway, Kelly, The Today Show, Top Chef, and The Office. Cannon's expertise in fashion also has lent itself to him being in front of the camera as a style expert, with television appearances on E!, Style, VH1, CBS, NBC, ABC, TLC, and Bravo. Cannon has been an on-air spokesperson for TJ Maxx, Burlington Coat Factory, Chapstick, Pantene, Dove, and Peanuts/Snoopy Worldwide. He has also been profiled in American, German and Japanese publications. In addition, Cannon was instrumental in organizing an inaugural panel discussing fashion and film for MEIFF in which he also served as a participant alongside Jason Wu and Kathryn Neale Shaffer, contributing editor at American Vogue.
Whether it's obtaining real museum pieces for a Discovery Channel commercial or recreating 50 unique culturally observant costumes for the worldwide launch of the National Geographic Channel, Cannon's respect for authenticity and his gift of problem solving has left lasting impressions on everyone he has worked with. Additional commercial work also includes Saks Fifth Avenue, Target, Sony Music, RCA, Bravo Network, Sprint, Bergdorf Goodman, and Neiman Marcus.
Cannon has styled fashion shows for Jason Wu and the Life Ball in Vienna, Austria, starring THE BLONDS, which is the largest AIDS benefit runway show in the world, that year hosted by President Bill Clinton and Eva Longoria. Other fashion shows include Snoopy in Fashion, Joanna Mastrioni to name a few. He has also styled shows for Safilo and their licensed brands, which include Gucci, Christian Dior, Emporio Armani, Ralph Lauren, Dior Homme, Max Mara, Marc Jacobs, Marc by Marc Jacobs, Stella McCartney, Banana Republic, Tommy Hilfiger.
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