L’Orchestre Parfum by Pierre Guguen
Founder of L’Orchestre Parfum Pierre Guguen is both a musician and perfume developer and has been working on the alchemy between music & perfume. With 15 years of experience playing in music bands & 8 years of learning to create new perfume stories with leading groups and cool brands (Comme des Garçons, Viktor & Rolf…) has given him the experience needed to take us on a melodic journey of the senses.
Pierre Guguen – L’Orchestre Parfum
IRK: Tell us a little bit about your brand, L’Orchestre. It is not another niche perfume brand, it is a perfume band.
Pierre Guguen: Artisans, Musicians & perfumers working hand in hand in labs and on stage to create new fragrance experiences and open possibilities of polysensoriality. We launched it end of 2017 and are present across 20 countries in the most luxurious and perfumeries and greatest department stores.
IRK: What do you think we will learn from this extraordinary time and how will it affect you/your business/your life.
First of all, we will learn the word humility. We are so used to be in control of everything nowadays, and this crisis shows us this control is over. Patience is another concept that we have to learn and tame in times where the ‘I want it now’ is a religion. It will affect everything around us for the best I hope. Yes, I am super very optimistic person. We will also discover the era of ‘covid washing’. There will be the brands who play a fair game and the others who will pretend to.
IRK: And now the easy ones:
- Favourite Colour? Blue-grey
- When you were growing up what did you want to be? John Connor in Terminator 2
- Name the place you’d most like to live? Barcelona – Lived there 5 years and dream to come-back
- What’s the first thing you want to do when you come out of Lockdown? 1- Mountain Hike & 2- party with my friends
- You’re hosting a dinner party what’s your signature dish? Ticinese Risotto
- Dogs or Cats? Cats
- What was your nickname at school? Pierrot
- Most influential person in your life? Kurt Cobain
- If you could go back in time to which period would you go to? I love the present
- Name an Instagram account you follow. Jeromeniel he makes me laugh every day
- Favourite museum or gallery Museo Picasso Barcelona, by far. I go everytime I am in Barcelona
- If money were no object, what luxury item would you buy yourself? Time
- Favourite album (music) Mulatu of Ethiopia – Mulatu Astatke
- Person you’d love to meet? Picasso
- Describe your ultimate romantic date. Vérona, spring time, old palazzo with view on the river, live piano playing some Keith Jarret & Nina Simone tunes, and a fine dinner
- You are happiest when……. Lou smiles
- What makes you sad? Erik Satie songs
- If you could change one thing about the world. No more « low battery »
- What’s the first thing on your bucket list? Play L’Olympia in France with L’Orchestre Parfum
- What have you learnt during lockdown? Nature rules. Period.
- Book shop or record Shop? Le silence de la Rue, Paris
- Name your favourite book? Le K, Dino Buzzati
- Pet hate (a pet hate is something that you don’t like so for example my pet hate is when people drop litter) ‘I told you so’
- Prize Possession My tiger’s eye stone aquired in Deira old Dubai, always with me
- How many tattoos/piercings do you have? 0
- Gym or Jim Beam? Gym
- What colour are your eyes? Light Brown
- Junk Food – what is your dirty secret Double Whopper
- What’s your poison? (what do you like to drink) Burgundy – Haute cote de nuit
- Describe your morning routine. Wake up early. Freshly pressed orange & lemon juice. Exercise on the balcony watching the Alps mountain and sun rise.
- Where do you call home? South West of France a place called Villeneuve sur Lot
- What makes you laugh? Donald Trump
- What perfume/aftershave do you use? Shower with an artisanal vetiver soap from como lakes & then Piano Santal
- What’s your favourite season and why? Early spring. Happiness in the air. The feeling everything is possible again.
- Describe the wildest night out you’ve ever had. Barcelona, every after show with my music band.
- What opportunity have you turned down? Go work in Hong Kong 14 years ago
- Have you ever been arrested? Yes.
- Favourite Quote? ‘We gonna need a bigger boat’, Jaws
- First live band you went to see? Miles Davis
- Biggest Regret? Being only 6 years old during question 39.
- Describe something that you are proud of Our strong collaboration & links with socio educative musical schools
- Describe yourself in 3 words. Sensitive. Artistic. Papa
- Favourite film. Down by Law – Jim Jarmusch
- How many pairs of shoes do you own? I force myself to have 10 max in my closet
- Describe a favourite walk Barcelona from San Antonino to Forum crossing Raval and along the beach
- Tell us what’s in your bag/pockets Keys, coins and notes on a perfumed blotter
- Who was the last person you called? Matthias, talented Guitarist & beautiful human
- What’s the tune/band that you are listening to the most? Tinariwen during lockdown, makes me travel immediately
- What’s your cure for a hangover? 45 minutes run
Want More about L’Orchestre Parfum https://www.lorchestreparfum.com
Interview by Syrett
Discover more about SYRETT through his website here, or keep up to date with his Instagram @syrettartist. Visit Runway Gallery here or follow their Facebook and Instagram @runwaygallery.unway Gallery here or follow their Facebook and Instagram @runwaygallery.
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Our editor at large Daniel Syrett, or SYRETT, which the artist is better known as, brings his extensive knowledge of the fashion and art industries to his role here at IRK Magazine. While SYRETT is recognized for his glossy Haute-Couture pieces, Daniel is also the founder and curator of Runway Gallery, the fashion-focused gallery that represents some familiar names from IRK, including our founders, French Cowboy. Daniel may be making his mark on the vibrant London art scene at present; however, his unique style is based on different influences from Daniel Syrett’s past.
After studying fashion at Jacob Kramer College of Art in his home city of Leeds, Daniel moved to Liverpool, where his style was influenced by the alternative creative’s of Merseyside. After successfully launching one of the most exclusive nightclubs in the country, Dan travelled to London to work as a freelance stylist, in a move which saw his career in fashion skyrocket. To date, Daniel Syrett has worked alongside some of the most prestigious names in the industry, including Elle, All Saints, EMI, the BBC, and London Fashion Week. Among his latest collaborations, SYRETT is most recognised for his partnership with True Brit Nail Varnish which is portrayed through his glossy art pieces. SYRETT uses the varnish as a medium to create highly polished, and highly fashionable works of art which expose the intertwining relationship between the fashion and art worlds. This connection is epitomised by his most recent collection in which SYRETT named each piece after some of the most iconic designers, including Alexander, Jean-Paul, Yves and Vivienne, with the latter designer being a frequent visitor to Daniel’s former boutique, Controversy.
As a result of working with these stylish clients, Daniel Syrett has solidified a global reputation as both a fashion stylist and an artist. His work has graced everywhere from New York and Florence, to the pastel-glazed buildings on Miami’s South Beach, where an exhibition of SYRETT’S work is also planned for the near future. It is, however, unsurprising that Daniel Syrett has reached such heights, after seeing his work published in over 200 National and International publications, alongside several other books, including the Booth-Clibborn Edition of the counter-culture book, High Flyers.
Alongside his role at IRK, Daniel continues to make his name in London and beyond, most specifically through Beautalism: the emerging art movement which is shaping the art scene across the capital. As the founder of the Beautalists, Daniel Syrett aims to bridge the gap between the public and the artist and make art accessible to all. This is all in a days work for Dan, who balances his Runway Gallery empire with his work as an artist. With other exciting partnerships launching with the W Hotel, Soho’s Century Club and ROOME, the future for the head of Beautalism looks beautiful indeed.
Biography by Megan Slack, Contributing Editor at Magazine by Runway Gallery.
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